Scale it right: Building a Killer Go-To-Market Strategy π π°
Connecting women in health tech and femtech with opportunities to grow their businesses and succeed in their careers.
Happy Monday, everyone! π
Youβve taken your idea off the ground but now you need to start building a customer base and fine-tune that go-to-market strategy to really sustain your growth.
Well, you've come to the right place! In a new edition of the AWS Startup Boost Series events, scaling startups are invited to spend a day with business and growth experts who have bags of experience in understanding product-market fit, getting enterprise-ready, and how to unlock the secrets to building a go-to-market strategy that works for your business.
Todayβs newsletter is brought to you in partnership with AWS Startup Loft EMEA!
π When: Wednesday 22nd February @ 09:00 - 16:00 GMT
π Where: Central London - The Marylebone, 47 Welbeck Street, W1G 8DN London
π What is it: A FREE event for UKI startups to help them build a customer base and fine-tune their go-to-market strategy to really sustain growth. There will be lots of opportunities to network with peers, investors, startup experts, and the regionβs fastest-growing scale-ups.
π©π½ Speakers include: Jack Stenson (Head of Startup Scouting, BT), Daljit Bamford (Chief Customer Officer at Bento Tech, part of Gousto), Charlie Ardagh (Global Partnerships, Tines), Leon Rees (Principal Tech BDM for Startups and VCs, AWS), Scott Law (Sr Startup BDM, AWS), Neha Divanji (Growth & Digital Marketing Consultant & Founder, Growth Spin), Simon Moss (Director, Element Communications), Gareth Winston (Sr ISV Partner Development Manager for Startups, AWS)
π¬ Some of the topics that will be covered during the event:
π Avoiding pitfalls and identifying growth areas
π Sales & Marketing for Growth
π Making headlines: Get your startup noticed in a crowded space
π Itβs a match: Tips for becoming enterprise-ready
π Best practices for customer acquisition, and more.
ππ½ Become a WoW member and connect with our 20k+ big global community of health tech entrepreneurs, scientists, investors and innovators (use code WELCOME for 10% off your first annual membership fee).
π§βπ« Join our LinkedIn femtech group with 2,600+ members where we discuss all things womenβs health, femtech innovation, and investment.
β‘οΈ Follow us onΒ Twitter,Β LinkedIn and Instagram.
π Follow us on Eventbrite to stay up to date with all our future events and meetups!
π§Β Get in touchΒ if youβd like to become our partner and promote your company in this newsletter!
π If you are a female founder, designer, or technologist, we would love to feature you on ourΒ WoW women blog!
WoW community news and updates π
πΉ Check out this recorded webinar session run by one of our members, Giordana Mahn, attorney at Fish, about the IP issues in the femtech space.
π₯³ Founded by our member Hannah Samano in February 2021, Unfabled β the world's first consumer platform dedicated to menstrual wellbeing and hormonal health β announced an exciting new partnership with E-pharmacy. Congrats, Hannah! ππ½
π£ WoW blog - WoW Women in Women's Health I Greta Meyer and Amanda Calabrese, co-founders of Sequel
π£ WoW blog - WoW Woman in FemTech I Claudia Chisari, PhD, CEO and Founder of Femspace
π£ WoW blog - WoW Woman in Brain Health I Dr. Ashleigh Kennedy, founder and CEO of Neurovine
π£ WoW blog - WoW Woman in Wearable Tech I Tan Le, Founder & CEO of EMOTIV
π£ WoW blog - WoW Woman in MedTech I Ishani Malhotra, founder and CEO of Carcinotech
π£ WoW blog - WoW Woman in FemTech I Sabrina Badir, Biomechanics Engineer and CEO of Pregnolia AG
π₯ Are you fundraising or trying to scale your startup? Calling all aspiring entrepreneurs and emerging startup teams in womenβs health to join the Tech4Eva cohort 2023! The program run by EPFL Innovation Park is completely equity free and global. View more info on the program and testimonials here. Apply by February 1st via this link.
π₯ FemTech Lab is a global ecosystem supporting early-stage startups in female health and wellness, passionate about accelerating fair healthcare for all women around the world, and ultimately helping women reach their full potential through a better understanding of their bodies and cyclic nature. The time is NOW to apply for FemTech Lab's Spring 2023 Cohort! This is your chance to be part of the next wave of disruptive startups in the women's health and wellness space. Apply now on their website before applications close on January 29th!
π©π½βπΌ Become a WoW member and get access to our job board with 700+ industry jobs!
Industry news and updates π£
π Prenatal intervention benefits mothers' mental health up to eight years later
π FDA no longer needs to require animal tests before human drug trials
π Long-Term Digital Health Tool Use Linked to Demographic, Health Factors
π Digital Health Tools Need a New Benchmark
π HRT might cut Alzheimer's risk in some women - study
π Is 3D printing the next big thing in high jewellery?
π Borski Fund receives β¬5 million investment from Visa Foundation
π 3 Black founders predict little will change in VC in 2023
Thanks for reading this newsletter, the next one will land in your inbox on Monday, 30 January! If you are a WoW member, donβt forget to send us your updates so we can include them in our next issue! π§
If you wish to send us feedback or have a question, email us, we would love to hear from you!